BATON ROUGE– There’s an acronym in journalism and mass communication education that perhaps everyone should know- SHALA.
SHALA stands for Scripps Howard Academic Leadership Academy.
Tonight the 2014 edition of SHALA began at the home of the dean of the Manship School of Mass Communication at Louisiana State University.
Jerry Ceppos and his wife, Karen, welcomed 17 of us from around the country to Baton Rouge as we begin an intensive examination of what it means to be a leader of a journalism or mass communication (JMC) program in the 21st century.
In his brief opening remarks, Ceppos noted the large gap at JMC programs in need of qualified talent to provide leadership. He sees SHALA attendees as the ones who will “fill the gap” as they step up to the plate as department chairs, directors, assistant and associate deans and deans.
He challenged those of us in attendance to get involved in helping our institutions identify what we see as our signature programs or things we do the best.
Over the next three days, we’ll tackle topics such as inclusive leadership, institutional diversity, strategic planning, assessment and leading change.