ST LOUIS– While most people were either gone, heading to the airport or getting ready to depart from the 2011 AEJMC Convention, those who hung around until the very end of the convention got some solid ideas to take back to their classrooms.
It was the other book-end to the opening keynote where Rishad Tobaccowala provided insights on technology and communication.
Scheduled for Saturday at 1:30 p.m.,the very last session of the four-day AEJMC Annual Conference was just what I needed.
The Media Management and Economics Division collaborated with the Newspaper Division to sponsor the discussion on “Managing Innovation: Online News Professionals Talk About What’s Ahead.”
A MATTER OF LISTS
Each of the panelists had just 5-7 minutes to share their advice for what they’re looking for or what they want students to know for the future of working on the online platform.
Bob Rose, deputy managing editor at the St. Louis Post-Dispatch had SEVEN (7) THINGS to help students land that first job:
Then, from the TV side, Jim Flink, who previously spent 15 years with Hearst Broadcasting, most recently at the top-rated ABC affiliate KMBC-TV, shared his thoughts about the future, based in part on his latest project– Newsy.com
- What’s next is ALREADY HERE!
- Morph to Mobile
- Gatekeeping/Agenda-setting Role for Media is dead
- News Is Customized and Personalized
- You have to excel on Multiple Platforms
- Vertical Integration is Key
- The Tablet is very personal (on-camera presentation different from TV)
- We’re in the age of Penny Press in a Pack or Pocket
- You are You, Inc.
- Clear, Elegant Writing is Still Important
- Students Need to Know How to Report
- Journalists Must be able to tell a story
- Journalists Should Know Which Medium Best Tells A Particular Story
- A Journalist Should Know SOMETHING– have expertise in an area
As former editor of the Bakersfield Californian, Mike Jenner finds himself telling students about the six things that as an editor he looked for in new hires. He shared his list of six with those at Saturday’s panel:
- ABILITY TO COLLABORATE/TEACH OTHERS
- AWARENESS OF THE AUDIENCE
- BUSINESS LITERACY
- QUALITY STORYTELLING SKILLS
Perhaps the youngest of the panelists being just about a year out of her experience at the Missouri School of Journalism, Kelsey Proud urged the faculty types in the audience to encourage their students to fail.
“It’s hard to let students fail,” Proud said.
She had a message for faculty to give to students:
“No matter what type of organization you work for, don’t be scared.”
I walked out of there with some strategies to put in place for my students at University of Alabama who will be arriving for a new semester in less than two weeks.